Is $20,000 The New Price For Rolex SS

[AK797]

Originally Posted by LINVS

Scarcity, and consequently, exclusivity justify that price.

SS Sports Rolex is getting to be for guys at the top of the pay scale. The “cool” models have become the playthings of the rich.

This is actually good for the other brands like Omega. For the young professional, there are other, very good options out there. I think this Rolex game off limiting supply might backfire in the end. The tradition of getting a Sub at graduation or after that first signing bonus will become less common. Without these young guys who live the adventure wearing Rolex, Rolex might lose its magic. When the very wealthy get tired of their Red Subs and ceramic Daytona’s and move on to vintage motorcycles, baseball cards, or Chinese Jades, then Rolex will be struggling.

The Rolex name will always hold the allure and so Rolexes will still be bought to crown achievements... but they will be DJs. Which is actually the situation now but now there is no crossover.

The Rolex world is now divided into two - Sports watches which are now mostly bought thru the influence of SM and Insta and largely this forum, and DJs for the masses who do no research and just go in and buy and don't even think to ask for a discount either, and who will just be momentarily surprised that there are not more sports looking Rolexes on offer.

I suspect prices will have to depart between Sports and DJs in future if Rolex are set on not really changing production allocation.

[douglasf13]

Originally Posted by superdog

Harley seems to be doing pretty well.

Their stock has been suffering, and, talk to young riders on the forums and blogs, and you’ll find that few want Harleys. They’re in for a rough road.

[Timelover]

Originally Posted by dmash

Not generalizing, I have experience with it. I'll take it as you obviously own Breitling seeing as how defensive you seem over it?



Cool story, now let me 'end it' too.

I had an avenger Skyland, which after 5 days of owning, I slightly brushed against a desk upon getting up from my computer chair. The entire bezel became dislodged and fell to the ground. Was purchased from Govbergs, no grey market/eBay possibly fake excuses. That's pathetic quality control or a horribly built watch, take your pick.

You are still generalizing based on one event that happened with you. Patek Aquanauts or APs ROO 44 have had chrono pushers fall off - they are not horrible pathetic brands though.
And yes i enjoy my breitling as much as my other watches - still working like a charm after 7 years of ownership :D I do think most owners would tell you that breitlings are built like tanks.

[LINVS]

Originally Posted by AK797

The Rolex name will always hold the allure and so Rolexes will still be bought to crown achievements... but they will be DJs. Which is actually the situation now but now there is no crossover.

.

Always?

Styles change with each generation. I’m a Gen Xer - we all know Rolex. Now my dad and grand dad’s generation had high opinions on Omega. Omega had been a “dying” brand back in the 1990s. But in their day, an Omega watch was a big deal. Go back another generation and young men getting Walthams.

But Rolex is will be in good shape until fellas my age all go room temperature.

[SLS]

Glad I bought when I did, now I'm just paying for watches to be serviced. I did most of my purchases in the mid to late 2000's. The current trend is nuts.

[lovetherolex]

Originally Posted by antoflo

that's maybe what Rolex wants

[lovetherolex]

Originally Posted by rblair

I think there is going to be a lot of uptake with other premium brands. Rolex isn't the only game in town for attractive premium watches.

That's assuming those jumping on the bandwagon like watches

Rolex are the only brand relevant to this discussion that everybody knows.

When you're in it for the Look At Me aspect, if you remove the aspect of recognition there's no reason for them to even look at this stuff.

[lovetherolex]

Originally Posted by Timelover

You are entitled to your opinion,

it's just always better to avoid generalizing,


it's a good brand.

[No SUBctitute]

Originally Posted by tyler1980

I think people would buy less Rolex's sure. But they would still buy one at 20k... maybe that isnt a bad thing. The fact people today who are into watches have 5-10 of them maybe indicates they are not expensive enough. I do think quantity owned, in general, is higher presently than decades ago.

This brings up a great question to which we will never know the answer.

Are more Rolexes owned by middle class and upper middle class people who own 1 Rolex? Or are the majority of buyers those in the upper class who can easily afford multiple and PM Rolexes?

Those in the former category are more likely to buy a SS Planet Ocean for $8,000 if a SS professional Rolex starts going for 20K. But if there are fewer buyers in that category and more buyers in the latter category for which there is less price elasticity on their demand for Rolex, then SS Rolex going for 20K won't hurt Rolex.

Per the Rolex, Omega, Breitling discussion, I'm just telling you what I have seen other people shop. When I was looking for an awesome dive watch Omega was my first choice....until I tried on Rolex. I tried on Breitling and they had zero chance of getting my money. But some people like them. If Rolex was twice the price of Omega then I may have given Omega a harder look.

[watchfan0529]

Originally Posted by tyler1980

The fact people today who are into watches have 5-10 of them maybe indicates they are not expensive enough. I do think quantity owned, in general, is higher presently than decades ago.

You hit the nail on this one. Rolex, to me, represents the aspirations of my parent's generation. One watch was enough, and it would take them years to acquire it not because of waitlists, but because of money, or the lack thereof. The fact that many people nowadays can afford owning several luxury watches may be a sign that Rolex watches are not expensive enough. Bring the price up and limit the supply, and SS Rolex pieces would be more valued by those who collect them.

[dmash]

Originally Posted by watchfan0529

You hit the nail on this one. Rolex, to me, represents the aspirations of my parent's generation. One watch was enough, and it would take them years to acquire it not because of waitlists, but because of money, or the lack thereof. The fact that many people nowadays can afford owning several luxury watches may be a sign that Rolex watches are not expensive enough. Bring the price up and limit the supply, and SS Rolex pieces would be more valued by those who collect them.

Wasn’t a Rolex Sub, 50 years ago, technically more ‘affordable’ than it is today?

[tyler1980]

Originally Posted by dmash

Wasn’t a Rolex Sub, 50 years ago, technically more ‘affordable’ than it is today?

yes, but sports watches were probably not what they were into unless they functionally needed one, it was a PM dress watch they bought. However the amount of disposable income people have today is higher, it has to be. They have bigger houses, more cars, more bills for things that never existed before (cable tv,cell phones etc). They have to be making proportionally more than 50 years ago as its more expensive to live this way. Two income households vs one person working is a difference as well.

In any case our lifestyles are bigger today and we need more stuff to fill it up. I just don't see someone like my grandfather owning 10 watches even if he could afford them. He just wouldn't.

[dmash]

Originally Posted by tyler1980

yes, but sports watches were probably not what they were into unless they functionally needed one, it was a PM dress watch they bought. However the amount of disposable income people have today is higher, it has to be. They have bigger houses, more cars, more bills for things that never existed before (cable tv,cell phones etc). They have to be making proportionally more than 50 years ago as its more expensive to live this way. Two income households vs one person working is a difference as well.

In any case our lifestyles are bigger today and we need more stuff to fill it up. I just don't see someone like my grandfather owning 10 watches even if he could afford them. He just wouldn't.

Or more people are living under a bubble of debt to try and maintain/showcase these lifestyles? On IG and Facebook you’d think ‘baller’ with a lot of guys, but the reality is that they are living paycheck to paycheck in a rented apartment with absolutely nothing in the bank and CC bills to boot. It’s just the reality of today. It’s funny that not a lot of people are not actually even wealthy, they just give the illusion they are. And I don’t say this as being some super wealthy guy myself, as I’m not, it’s just something I’ve noticed with other friends my age (and especially younger).

It’s crazy to have friends with $70,000 cars, LV purses, etc, etc, etc.....and I could mention going on a nice weekend trip to them.....and they’d answer that they can’t, not because of time or lack of interest, but literally because they cannot afford it. That’s so incredibly peculiar to live this way (IMO). A lot of guys 40+ will think it’s a huge exception, as they can’t fathom living in this manner, but I can say with absolutely certainty there are a TON of people my age and younger who are living this way.

[NeoAnderson]

Raise prices! Lets see whos got bank

[padi56]

Originally Posted by enjoythemusic

SkyD Blue
Daytona White
New Pepsi

Discuss.

Only to the fools willing to pay these crazy prices.

[enjoythemusic]

Originally Posted by padi56

Only to the fools willing to pay these crazy prices.

Perhaps, perhaps not. Money is a funny thing...

[DLRIDES]

Originally Posted by superdog

Harley seems to be doing pretty well.

In years past, but they “rode the wave until beached”. Bankruptcy is inevitable due to their actions.

[Rjongco]

If as prices on the secondary market stay this high it makes much more sense to spend a few more for pm

[Alternative_Facts]

20k for sky dweller blue face or 24k for DD, 24k for YG sub or gmt....

I'm finding it hard to justify spending 4k LESS for Steel When the PM is so ridiculously hot.

[LAFLARE]

For 20K I'd start with AP while waiting on a Rolex list..no sense in feeding the frenzy

[Steerpike999]

Someone with too much money born everyday.

[Rolly.BT]

How much were SS Rolex going out for years back?
With economics and demand, I think it's fair to say that the current trend will eventually see prices head that way. Good news for the folks that have and depressing for those that don't. Very much like house prices in Australia. But let's not get started on that!

[Chaching]

The whole "Shortage Thing" is way out of control and many will get burned.

[SubMarine]

Originally Posted by meganfox17

Some0ne started this and I'm going to end it right now. A few years, I had a heated argument with my brother, in a fit of anger, I threw my brother's Avenger ll Seawolf cobra yellow at him, he ducked and the watch slammed against the wall so hard, it bounced off then hit the floor and bounced again a few more times.Trust me you really wouldn't want to do that to a US$ 20K Pepsi GMT but the Seawolf ? Oh, you could do it over and over again and yes Sir, except for a few dents, the watch was still running well as if nothing had happened. I can vouch for the Seawolf, it's a damn robust superbly built watch. Period!

By your own admission, you're unstable, violent, and abusive. I would take any of your opinions with a grain of salt.

[AK797]

Originally Posted by dmash

Or more people are living under a bubble of debt to try and maintain/showcase these lifestyles? On IG and Facebook you’d think ‘baller’ with a lot of guys, but the reality is that they are living paycheck to paycheck in a rented apartment with absolutely nothing in the bank and CC bills to boot. It’s just the reality of today. It’s funny that not a lot of people are not actually even wealthy, they just give the illusion they are. And I don’t say this as being some super wealthy guy myself, as I’m not, it’s just something I’ve noticed with other friends my age (and especially younger).

It’s crazy to have friends with $70,000 cars, LV purses, etc, etc, etc.....and I could mention going on a nice weekend trip to them.....and they’d answer that they can’t, not because of time or lack of interest, but literally because they cannot afford it. That’s so incredibly peculiar to live this way (IMO). A lot of guys 40+ will think it’s a huge exception, as they can’t fathom living in this manner, but I can say with absolutely certainty there are a TON of people my age and younger who are living this way.

We also had this in the mid-noughties when the economy was doing very well for a number of years and many people were buying luxury things on credit, but now with SM as a way of showing off and getting instant gratification which becomes addictive, this is so much more pronounced.

[AK797]

Originally Posted by LINVS

Always?

Styles change with each generation. I’m a Gen Xer - we all know Rolex. Now my dad and grand dad’s generation had high opinions on Omega. Omega had been a “dying” brand back in the 1990s. But in their day, an Omega watch was a big deal. Go back another generation and young men getting Walthams.

But Rolex is will be in good shape until fellas my age all go room temperature.

I think pretty much always or while the world operates largely in the way it does today; they already had 19 of the top 20 selling watches over £5K in the UK and that was before the hype made the brand even stronger. If Rolex goes, it means all wristwatches will have gone.

[lecorsaire]

The market is in a bubble right now. So yes $20k is the de facto average price for the most desirable SS models: Daytona, Skydweller and the new Pepsi. In the long run this will prove to not be sustainable whether it’s due to a bull market, SS falling out of favor or people getting tired of Rolex.

Unfortunately Rolex hype is at an all time high. If you look a hip hop which plays a big role in trends you’ll notice that you’ll hear Rollie on almost every track. AP was the hot thing for a while, Franck Muller as well. I think that crowd got tired of Rolex in the ‘90s but there’s a whole new generation of young artists who are discovering Rolex.

While Rolex has cut back on production, the real problem is the resellers. There are more than ever before. Typically people sold watches if they got tired of them or were in a financial jam. A large percentage of buyers are buying with the sole intent of flipping them immediately after taking wrist shots for IG. As long as desperate people keep paying these outrageous premiums the price will continue to rise. Most who do pay the premium are doing so for bragging rights and to many getting to show off is worth any price. Just my two cents.

[lecorsaire]

Originally Posted by Chaching

The whole "Shortage Thing" is way out of control and many will get burned.

This is what happens at the end of every bubble. The only watch that I believe will never have a lower market price is the 5711. The production is already very low and the retail price is now $30k. If someone wants it they have to pay up.

The Daytona, Pepsi and SkyDweller are all new releases that will be in production for at least a decade and I don’t see prices remaining that high once enough watches are allocated to those who truly want them.

[Jimbogigolo]

I literally cant.

[breitlings]

Originally Posted by SubMarine

By your own admission, you're unstable, violent, and abusive. I would take any of your opinions with a grain of salt.

too much bro. no one is perfect, she just has the confidence to admit her shortcomings.

i think you owe megan an apology.