ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

kanderson1965 · 20 August 2018, 01:49 AM

I was wandering around the city centre here this afternoon and noticed that our new local AD had an advertisement on the electronic advert boards in the city, resplendent with the SS GMT Master II BLRO. Having wandered into the AD about half an hour later, I was amused to overhear a conversation between a member of staff and a potential customer of said watch who was both suprised that it wasn’t in stock due to it being advertised, and shocked that he was not able to order one.

normalboywatches · 20 August 2018, 02:02 AM

And the only thing shocking about this post is it’s waste of everyone’s time.

iwenger · 20 August 2018, 03:05 AM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

That was unnecessarily rude. This is an open forum, and we can all share our thoughts. Yeah, we all know there is a shortage, but anecdotal stories are part of what keep the forum going.

Anyway...OP, I do find that story amusing. I see the same thing a lot around my neck of the woods - I’m sure we all do these days. It’d probably be easier to buy the billboard itself than a BLRO!

kanderson1965 · 20 August 2018, 03:31 AM

Quote:

Originally Posted by iwenger

That was unnecessarily rude. This is an open forum, and we can all share our thoughts. Yeah, we all know there is a shortage, but anecdotal stories are part of what keep the forum going.

Anyway...OP, I do find that story amusing. I see the same thing a lot around my neck of the woods - I’m sure we all do these days. It’d probably be easier to buy the billboard itself than a BLRO!

Thanks for the support, I just wanted to report how the real world sees the situation, that it is strange that you cannot obtain something that you have the money for. Does this occur in any other business other than luxury goods?

Watch This · 20 August 2018, 03:53 AM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

Welshwatchman · 20 August 2018, 03:54 AM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

... or the shocking thing is your response, newbie.

johnnyjazz · 20 August 2018, 03:54 AM

Yea, at Glasgow Airport arrivals they have a complete wall, you can,t miss, that has a Rolex on it. It should come with the strap line "The new Rolex GMT Master2 fashioned from unobtainable steel"

BrazenC5 · 20 August 2018, 04:43 AM

Quote:

Originally Posted by kanderson1965

I was wandering around the city centre here this afternoon and noticed that our new local AD had an advertisement on the electronic advert boards in the city, resplendent with the SS GMT Master II BLRO. Having wandered into the AD about half an hour later, I was amused to overhear a conversation between a member of staff and a potential customer of said watch who was both suprised that it wasn’t in stock due to it being advertised, and shocked that he was not able to order one.

It is quite ridiculous, think of the money saved not advertising something you can't get.

ytsethunder · 20 August 2018, 05:01 AM

Quote:

Originally Posted by BrazenC5

It is quite ridiculous, think of the money saved not advertising something you can't get.

I believe you’d call it a halo model. Brings in the punters, raises the status of the other models.

Sent from my iPad using Tapatalk

Harry-57 · 20 August 2018, 08:59 AM

Quote:

Originally Posted by kanderson1965

I was amused to overhear a conversation between a member of staff and a potential customer of said watch who was both suprised that it wasn’t in stock due to it being advertised, and shocked that he was not able to order one.

That's as ridiculous as it is hilarious. Have to feel a bit sorry for the AD who is being positioned as a jerk by this kind of advertising, although a good salesperson will be able to handle it smoothly and maybe get a sale of some sort. I suppose it all adds to the myth and intrigue and is not damaging for the most part - to Rolex.

Old Expat Beast · 20 August 2018, 09:05 AM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

A waste of time was your "Is Rolex just for rich people?" thread, which got deleted after 10 minutes.

GTC · 20 August 2018, 09:07 AM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

Absolutely not how it’s done here newbie.

Muxi · 20 August 2018, 09:07 AM

It is also ironic that several magazine articles came out a few months back touting this reference as the affordable Rolex and calling on the reader to get one now completely oblivious of the shortage.

Ravager135 · 20 August 2018, 09:43 AM

That’s because most people don’t obsess over the brand like we do. The vast majority of people who buy Rolex watches only own one or two and couldn’t tell you the different models; let alone the availability. Next time you are in an AD, listen to the conversations casual buyers have with salesmen and women. Many people don’t know that Rolex makes models other than a Submariner. They don’t know which are precious metal and which are stainless steel (“How come this model with the day on it is so much more expensive than this one without it?!”). Many just want a Rolex and often times the salesperson steers them towards a particular model.

oldman2005 · 20 August 2018, 01:29 PM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

Seriously, with a 20-year long waiting list for the new SS BLRO, that's what we do now while waiting: wasting each other's time

jstan9 · 20 August 2018, 01:44 PM

Quote:

Originally Posted by kanderson1965

I was wandering around the city centre here this afternoon and noticed that our new local AD had an advertisement on the electronic advert boards in the city, resplendent with the SS GMT Master II BLRO. Having wandered into the AD about half an hour later, I was amused to overhear a conversation between a member of staff and a potential customer of said watch who was both suprised that it wasn’t in stock due to it being advertised, and shocked that he was not able to order one.

You’re so right. Non WIS civilians can’t conceive of a company that would advertise like this for products that are so limited in availability. Rolex is building and maintaining a luxury brand for the long haul. I say this as one who’s as frustrated as anyone. I love my BLNR bit also believe it should not have been the last one I ever saw in a display case! 15 months ago!

Thanks for sharing this.

jstan9 · 20 August 2018, 01:46 PM

Quote:

Originally Posted by Old Expat Beast

A waste of time was your "Is Rolex just for rich people?" thread, which got deleted after 10 minutes.

This explains a lot.

jstan9 · 20 August 2018, 01:47 PM

Quote:

Originally Posted by Harry-57

That's as ridiculous as it is hilarious. Have to feel a bit sorry for the AD who is being positioned as a jerk by this kind of advertising, although a good salesperson will be able to handle it smoothly and maybe get a sale of some sort. I suppose it all adds to the myth and intrigue and is not damaging for the most part - to Rolex.

The ADs I’ve spoken to are as frustrated as we are. They’d love to fill demand.

imgook · 20 August 2018, 01:52 PM

Advertising worked, got the person to enter the shop! Probably ends up getting a nice DJ

Andad · 20 August 2018, 02:01 PM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

Having just read through some of your previous posts I will just say

to you now.

padi56 · 20 August 2018, 04:11 PM

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

Much like your previous posts on forum.

Mephist · 20 August 2018, 05:21 PM

I hate those type of ads. Where you see something you want, you walk into the store that placed the ad and they do not have it. That is the type of thing that makes me take my business somewhere else.

Quote:

Originally Posted by normalboywatches

And the only thing shocking about this post is it’s waste of everyone’s time.

joli160 · 20 August 2018, 05:40 PM

I doubt that any ordinary customer looking for a nice watch has any idea about the current demand for SS watches.
Must be pretty tough for AD's explaining this day after day.
At least this way Rolex keeps the demand on an all time high

Easy E · 20 August 2018, 09:29 PM

Quote:

Originally Posted by ytsethunder

I believe you’d call it a halo model. Brings in the punters, raises the status of the other models.

Sent from my iPad using Tapatalk

I believe it is classic bait and switch. Big box stores do it all the time, not that I in anyway agree with it. Run an ad for a TV for pennies and the “sorry, just sold out, but we have this fine model over here.”

I spoke with an AD last week that figures even after weeding out the random calls from everywhere ills they have probably lost north of $200k in sales this past year or so.

ytsethunder · 20 August 2018, 09:37 PM

Quote:

Originally Posted by Easy E

I believe it is classic bait and switch. Big box stores do it all the time, not that I in anyway agree with it. Run an ad for a TV for pennies and the “sorry, just sold out, but we have this fine model over here.”

I spoke with an AD last week that figures even after weeding out the random calls from everywhere ills they have probably lost north of $200k in sales this past year or so.

That’s more like loss-leading, but I guess we can call a spade a spade.

The big winner in this is Rolex, of course. They must be operating very lean, with regards to their supply-demand ratio.

Can’t be fun for dealers to have to turn down a bunch of customers with fat wallets every single day.

Sent from my iPad using Tapatalk

beshannon · 20 August 2018, 09:44 PM

Quote:

Originally Posted by kanderson1965

I was wandering around the city centre here this afternoon and noticed that our new local AD had an advertisement on the electronic advert boards in the city, resplendent with the SS GMT Master II BLRO. Having wandered into the AD about half an hour later, I was amused to overhear a conversation between a member of staff and a potential customer of said watch who was both suprised that it wasn’t in stock due to it being advertised, and shocked that he was not able to order one.

True however, this is likely a result of a pre-planned ad scheduled long ago

Speedbird-1 · 20 August 2018, 10:12 PM

Quote:

Originally Posted by Old Expat Beast

A waste of time was your "Is Rolex just for rich people?" thread, which got deleted after 10 minutes.

Excellent, Adam.
Savage, but excellent !

Well, it made ME laugh.

KBM · 20 August 2018, 10:25 PM

To recall a thread from last week, that would be some bait and switch at work, perhaps?

DP63 · 20 August 2018, 10:32 PM

Quote:

Originally Posted by Welshwatchman

... or the shocking thing is your response, newbie.

greanie · 20 August 2018, 11:23 PM

Making an assumption of the "Potential Customer" in the OP's story . . .
Im guessing this guy, Not being a rolex enthusiast based on his response to the salesperson (Not knowing you cant just walk into an AD and ask for a PePc), was a little shocked that he couldnt pay for something and "Get-It".
Again an Assumption . . . but if your not an enthusiast you are probably affluent enough to desire something like an expensive watch and have the means to walk into a store and ask for one . . .the shock probably came when they were not "Willing" to sell him his desired watch (Again all assumptions and thinking from this affluent gentleman's perspective).

Not all that shocking to me . . .and probably a common conversation in an upscale Jewelry shop that carries Rolex. Having to explain the shortage.

IMHO!!!!

20 August 2018, 01:49 AM	#1
kanderson1965 "TRF" Member Join Date: Aug 2015 Real Name: Ken Location: United Kingdom Watch: with mother Posts: 141	The Power of Advertising I was wandering around the city centre here this afternoon and noticed that our new local AD had an advertisement on the electronic advert boards in the city, resplendent with the SS GMT Master II BLRO. Having wandered into the AD about half an hour later, I was amused to overhear a conversation between a member of staff and a potential customer of said watch who was both suprised that it wasn’t in stock due to it being advertised, and shocked that he was not able to order one.

20 August 2018, 05:40 PM	#23
joli160 2024 SubLV41 Pledge Member Join Date: Apr 2013 Location: NL Watch: Yachtmaster Posts: 14,763	I doubt that any ordinary customer looking for a nice watch has any idea about the current demand for SS watches. Must be pretty tough for AD's explaining this day after day. At least this way Rolex keeps the demand on an all time high __________________ Day Date 18238, Yachtmaster 16622, Deepsea 116660, Submariner 116619, SkyD 326935, DJ 178271, DJ 69158, Yachtmaster 169622, GMT 116713LN, GMT 126711.

20 August 2018, 02:02 AM	#2
normalboywatches Banned Join Date: Jul 2018 Location: london Posts: 46	And the only thing shocking about this post is it’s waste of everyone’s time.

20 August 2018, 03:54 AM	#7
johnnyjazz "TRF" Member Join Date: Jul 2014 Location: britain Posts: 712	Yea, at Glasgow Airport arrivals they have a complete wall, you can,t miss, that has a Rolex on it. It should come with the strap line "The new Rolex GMT Master2 fashioned from unobtainable steel"

20 August 2018, 09:07 AM	#13
Muxi "TRF" Member Join Date: May 2018 Location: Philippines Posts: 1,823	It is also ironic that several magazine articles came out a few months back touting this reference as the affordable Rolex and calling on the reader to get one now completely oblivious of the shortage.

20 August 2018, 09:43 AM	#14
Ravager135 "TRF" Member Join Date: Apr 2012 Location: New Jersey Posts: 4,224	That’s because most people don’t obsess over the brand like we do. The vast majority of people who buy Rolex watches only own one or two and couldn’t tell you the different models; let alone the availability. Next time you are in an AD, listen to the conversations casual buyers have with salesmen and women. Many people don’t know that Rolex makes models other than a Submariner. They don’t know which are precious metal and which are stainless steel (“How come this model with the day on it is so much more expensive than this one without it?!”). Many just want a Rolex and often times the salesperson steers them towards a particular model.

20 August 2018, 01:52 PM	#19
imgook "TRF" Member Join Date: Mar 2018 Real Name: Rob Location: Australia Watch: 116500LN White Posts: 886	Advertising worked, got the person to enter the shop! Probably ends up getting a nice DJ

20 August 2018, 10:25 PM	#28
KBM 2024 SubLV41 Pledge Member Join Date: Jan 2010 Real Name: K. Location: 780 Posts: 10,460	To recall a thread from last week, that would be some bait and switch at work, perhaps?

20 August 2018, 11:23 PM	#30
greanie "TRF" Member Join Date: Oct 2015 Location: Texas Posts: 234	Making an assumption of the "Potential Customer" in the OP's story . . . Im guessing this guy, Not being a rolex enthusiast based on his response to the salesperson (Not knowing you cant just walk into an AD and ask for a PePc), was a little shocked that he couldnt pay for something and "Get-It". Again an Assumption . . . but if your not an enthusiast you are probably affluent enough to desire something like an expensive watch and have the means to walk into a store and ask for one . . .the shock probably came when they were not "Willing" to sell him his desired watch (Again all assumptions and thinking from this affluent gentleman's perspective). Not all that shocking to me . . .and probably a common conversation in an upscale Jewelry shop that carries Rolex. Having to explain the shortage. IMHO!!!!

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