Daytona yearly production count is....

[inadeje]

My story is one of certainty, because I personally know (outside their work) two AD employees. One is in Miami and, has worked for AD for +5 years. The other is in Panama, Panama City +7 years. The Miami employee says he’s never physically seen a Daytona for sale. The Panama employee says she’s seen both black and white once. These numbers are in the whole term they’ve worked there, not this year.

[s.m.b.]

Originally Posted by inadeje

My story is one of certainty, because I personally know (outside their work) two AD employees. One is in Miami and, has worked for AD for +5 years. The other is in Panama, Panama City +7 years. The Miami employee says he’s never physically seen a Daytona for sale. The Panama employee says she’s seen both black and white once. These numbers are in the whole term they’ve worked there, not this year.

Probably because they're spoken for and not making it the case, but these ADs have most definitely been receiving Daytonas. If it's not this, then they must be going out the door on their days off.

[Muxi]

Originally Posted by Maxy

Do not agree, there are many AD's in some countries which never saw Daytona. For example an AD in a country like India can't get you a Daytona. Rolex won't even send one there.

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How can that be? There are more than 1.3-billion people in India.

[mrN]

Here is another point of view to try to reverse engineer the amount of Daytonas produced.

There’s around 300 SS Daytonas for sale on Chrono24 and production started in 2016 so it’s been 3 years and few months since it was announced (March 2016).

Assuming they make 14.000 units per year that would be a total of 42.000 units in existence.

That would mean only 0.7% of the watches sold are now available on the second hand market. Let’s assume that half of them get sold every month and new units come to the market. That would make a total of 1800 units sold on the secondary market per year.

That makes 5400 (in three years) out of 42.000 units being sold by grey or private sellers.

12.8% of the watches end up on Chrono24

Obviously Chrono24 doesn’t represent the entire second hand market but it’s the biggest source for used watches.

Does it look feasible?








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[brandog]

You guys have too much time on your hands.








Like the pun?

[PeterC4]

Originally Posted by brandog

You guys have too much time on your hands.








Like the pun?

I do. 'time for posters to realize Rolex is letting demand make the purchase of a Rolex like buying a limited edition piece. Because every sports model is limited.

Perhaps a weaker pun, but I tried.

[APPRF]

Originally Posted by Enicarman

I can think of no other company that conveys to its customers the impression that the company is doing them a favour by selling to them. Neither can I think of any other group of customers who would be happy with this state of affairs and willing to wait years to be served.

Ferrari

[pam66]

Originally Posted by HorologyK

Sounds like nautilus scarcity

5711A production is estimated at around 1000 pieces per year, 5712A around 1200-1500.that is still a factor of 10.

[Turb0wned]

Originally Posted by Skylife

14k per years but 85% will go to grey. Then VIP get the rest.

DING DING DING.

14k a year makes the watch NOT rare, but all this under the table stuff is the problem.

[MinMay]

Collectors are NOT buying it because it’s rare. They know it’s not rare. It’s an iconic watch that needs to be in their collection.

[Roli4life]

Originally Posted by Frank51

I had a fairly busy AD tell me something similar regarding SD43, like they only got 1 or 2 this past year, but the problem is you just can't believe anything they say anymore.

My AD said the same thing. Only 1 in 17, and 3 in 18.
He has no reason to lie since I’m not asking for one, but he was able to get 6 Daytona’s in 18. I am nagging him for one of those.

[Tavli3]

Rolex is one of the most secretive companies in the entire world. Do you think for one second that anyone worth anything that would know that kind of info at Rolex would divulge any production number to anybody outside the inner sanctum of Rolex? Please!

I am sure that production numbers are as guarded as the Ark of the Covenant was in the Holiest of Holiest rooms of Solomon's Temple. Only the high priest could walk in that room without getting vaporized by a death ray shooting directly out of the Ark!
I expect there is something similar at Rolex guarding sacred production numbers.

[johntictoc]

So when they run the watch for 6 years there will be 100,000 in existence. Honk honk. Enjoy your “rare” piece.

[SLWoodster]

I have heard from my AD that Rolex does not make the daytona anymore.

Zenith makes the chronomaster sport and daytona on the same assembly line. Rolex just does the QC.

/s

[shaunylw]

Originally Posted by SLWoodster

I have heard from my AD that Rolex does not make the daytona anymore.

Zenith makes the chronomaster sport and daytona on the same assembly line. Rolex just does the QC.

/s

No


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[Nadster]

What you hear from a AD is here say unless they can prove it with some sort of official Rolex documentation.

[bob sims]

Originally Posted by johntictoc

So when they run the watch for 6 years there will be 100,000 in existence. Honk honk. Enjoy your “rare” piece.

When you have triple that who are dying to get one and have the money honk, honk, that's the sound of greys making money.

[KeobNepo]

That’s an ugly watch


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[DK7]

How much PM Daytonas per year ?

[thenewrick]

FWIW my AD says they get more steel Daytonas than any other reference, demand is just through the roof but they're common

[Wine4Golf]

Originally Posted by airchitect

I found out one of the AD’s in my region put their relationship with Rolex on hold after they recently built out a new shop. Rolex wanted them to pay over 1.5MM to build out a boutique and basically stock it with DJs and OPs. Their reply back was not right now and not until we get watches we can sell. So for now they “hold the rights(?)” to sell Rolex in that area but simply don’t due to all of the shenanigans....

WOW I don’t understand why someone would open a Rolex boutique anymore. If I’m a person with the interest & capital to open a watch store why would I turn to Rolex when I see what’s going on with there AD’s/boutiques. To this day I don’t understand how the SAs are making a living wage anymore; there must be a lot of underhand business going on for them to survive.

[WilsdorfNDavis]

....

[Screwly]

Originally Posted by BIGAAPL

WOW I don’t understand why someone would open a Rolex boutique anymore. If I’m a person with the interest & capital to open a watch store why would I turn to Rolex when I see what’s going on with there AD’s/boutiques. To this day I don’t understand how the SAs are making a living wage anymore; there must be a lot of underhand business going on for them to survive.

I’m sure AD’s, boutiques and SA’s are doing ok. They are selling watches everyday, and most likely every watch in every shipment they receive. Don’t let the empty cases fool ya! Rolex is sitting high and pretty much on autopilot right now. Mailbox money and us in sales calls it.

[1665fan]

My AD said Rolex made 0 SS Daytonas last year….that’s why the waitlist is 15 years….

[samuel019]

Originally Posted by 1665fan

My AD said Rolex made 0 SS Daytonas last year….that’s why the waitlist is 15 years….

How about PM? Maybe 1 a year?

Maybe that’s why they’re currently selling for 80-90k and why I’m still waiting Guess I’m just gonna have to be happy with my 500, 523, and 520. What I’d give for “this call”

[Screwly]

Originally Posted by samuel019

How about PM? Maybe 1 a year?

Maybe that’s why they’re currently selling for 80-90k and why I’m still waiting Guess I’m just gonna have to be happy with my 500, 523, and 520. What I’d give for “this call”

It’s coming Sammy!

[rominvicta]

Originally Posted by Screwly

I’m sure AD’s, boutiques and SA’s are doing ok. They are selling watches everyday, and most likely every watch in every shipment they receive. Don’t let the empty cases fool ya! Rolex is sitting high and pretty much on autopilot right now. Mailbox money and us in sales calls it.

Correct. It can’t be easier than being a Rolex AD nowadays. Quantities of supply are predetermined and scheduled. Almost all pieces are pre sold in a decade. Cashflow and profit you may do with your eyes being closed. The difficult part is customer relationship management. You need to employ at least one psychologist.

[DK7]

To sam and others:)

How long you wait? Which specific model/ref.?
Is for example a 116508 YG Daytona with champagne/black subdials that hard to get and 80-90k market price?

[DK7]

To Sam and others:

How Long you wait and wich specific Model/Ref?
Is say for a example a 116508 YG champagne/black subdial that hard to get and today market price at 80-90k?

[resort]

Originally Posted by Speed

What if Rolex went public and you could see into more of their strategy...

What if Elon buys them out? Will be interesting