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Old 11 July 2019, 02:16 PM   #1
Lo0o0o0n
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15400 vs 15500 secondary market prices

Hi all!

Through my shopping around, I have found prices on the secondary market for the 15400 and 15500 (similar dial colours) to be somewhat comparable, with some instances of the 15400 even being slightly higher.

Now considering that the 15500 pieces are not only newer but also have a significantly higher retail price, does that make it of better value? Why has the value of the 15400 been so stable even after the release of the newer 15500? I suppose most people still prefer the 15400? but why though?

Thanks for satisfying my curiosity in advance!
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Old 11 July 2019, 08:36 PM   #2
TooWoundUp
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Yeah, I'm a bit curious about this one. DavidSW has both a black 15400 and a 15500 and the 15400 is more expensive. Doesn't make much sense, given the new movement, etc.
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Old 11 July 2019, 09:43 PM   #3
AK797
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Once something is discoed dealers will look to raise prices, whether demand will remain high enough once enough 500s hit the market is the question of where future 400 prices go.
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Old 11 July 2019, 11:04 PM   #4
Lemarp
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Comes down to the whole 'discontinued' status and preferences.

I find the new dial to be a bit less balanced than the 15400 in pictures (haven't seen a 500 in the flesh).

More 15500s will be produced whereas all the 15400s that will be produced are already out there.

We all know how 'discontinued' status can also cause values of less valuable pieces to shoot up, even some that have been mass produced for years.
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Old 12 July 2019, 02:54 AM   #5
CoveWatch
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Definitely the discontinued status plays a part.. but also, because the 500 can be difficult to acquire through a boutique, some may look towards the 400 as an alternative
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Old 12 July 2019, 03:03 AM   #6
BlueIn2Red
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For me at least the 500 is significantly less appealing than the 400, due to the new dial design.
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Old 12 July 2019, 03:16 AM   #7
masterserg
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The 15400 is just the nicer watch
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Old 12 July 2019, 03:58 AM   #8
Bearxj86
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15400st white for the win!




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Old 12 July 2019, 04:07 AM   #9
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Quote:
Originally Posted by Lo0o0o0n View Post
Hi all!



Now considering that the 15500 pieces are not only newer but also have a significantly higher retail price, does that make it of better value?
Is this correct? I don't recall a significant price increase between the 15400 and the 15500.
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Old 12 July 2019, 04:27 AM   #10
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Is this correct? I don't recall a significant price increase between the 15400 and the 15500.
$1,400 increase for the SS models. $17,800 --> $19,200. Less than 8%.

Definitely not significant.
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Old 12 July 2019, 04:39 AM   #11
YoungMoneyAssassin
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I heavily prefer the 15400 after getting my hands on the 15500. As a 15400 owner, I considered swapping it out for the new model but decided not to.

Additionally, if we are talking about the silver dial specifically, I expect that models value to increase disproportionally to the rest of the 15400 line.
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Old 12 July 2019, 04:41 AM   #12
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15400st white for the win!




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Killer picture!
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Old 12 July 2019, 05:50 AM   #13
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However biased I may be, I also prefer the dial layout on the 15400. Add that to its discontinued status and you have prime hyping material for sellers.
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Old 12 July 2019, 06:05 AM   #14
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I looked at trading up my 15400 for a 15500 but after looking decided to keep the 15400. I prefer the older style dial. Plus no more white/silver dials.
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Old 12 July 2019, 06:31 AM   #15
danicasi2002
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Yeap at this point, it is the discontinued status that generally values the 15400 more than the 15500. With the exception of not having the white/silver color, the dial differences are subtle.
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Old 12 July 2019, 07:33 AM   #16
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I also prefer the 15400 dial and like the solid end of the seconds hand (I know nit picking). What about the 2ndary prices with the blue dial 15400 vs 15500?
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Old 12 July 2019, 07:58 AM   #17
Bearxj86
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I also prefer the 15400 dial and like the solid end of the seconds hand (I know nit picking). What about the 2ndary prices with the blue dial 15400 vs 15500?
Me too. I think the White dial is a good pickup now if you have a choice since there is no comparable piece in current production at the 39/41 size.

Some say isn't it cleaner to not have the word "Automatic"? To me without it, the dial looks too sparse. Also to us WIS its redundant but to the average lay person and say some chick you want to pick up at the bar - "automatic" can sound impressive and you can then go into a 5 min spew on the difference between quartz and mechanical (I am half joking and half serious). This panty dropping ploy is enough to tip the scales in the 15400's favor.

Second, with a date window already breaking up the symmery of the dial, a centrally placed automatic increases symmetry not reduces it.

It's the 15400 for me. Movement and power reserve better on 15500 but I would go 15400 and white dial.
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Old 12 July 2019, 08:57 AM   #18
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I think the 15400 will settle in below the 15500 by winter. I see the 15500 as a minor but welcome tweak similar to the 116520>116500
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Old 12 July 2019, 09:37 AM   #19
danicasi2002
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I think the 15400 will settle in below the 15500 by winter. I see the 15500 as a minor but welcome tweak similar to the 116520>116500
Beautiful!!!
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Old 12 July 2019, 04:01 PM   #20
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Beautiful!!!
Thanks
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Old 12 July 2019, 04:06 PM   #21
teflonchest
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Quote:
Originally Posted by bearxj86 View Post
Also to us WIS its redundant but to the average lay person and say some chick you want to pick up at the bar - "automatic" can sound impressive and you can then go into a 5 min spew on the difference between quartz and mechanical (I am half joking and half serious). This panty dropping ploy is enough to tip the scales in the 15400's favor.

Hahahahahhahahahahahahahhahahahahahahahahhahahahah hahahahahahahahahhahahahahahahahahahahqhhqhqhqhqhq
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Old 12 July 2019, 08:50 PM   #22
Tomas Eriksson
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Quote:
Originally Posted by bearxj86 View Post
15400st white for the win!




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that is a white glove treated royal oak. My traveled, dailyied and dinged silver dialed 15400 is not as pristine... To my defence, when I bought mine it was close to $10k brand new and therefore bought as something not worth treating as "special".

To the topic on hand: Im obviously biased but In my opinion the 15400 is better than the 15500 due to it being thinner and therefore slightly more elegant.
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Old 13 July 2019, 02:39 AM   #23
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Quote:
Originally Posted by YoungMoneyAssassin View Post
I heavily prefer the 15400 after getting my hands on the 15500. As a 15400 owner, I considered swapping it out for the new model but decided not to.

Additionally, if we are talking about the silver dial specifically, I expect that models value to increase disproportionally to the rest of the 15400 line.
Why the Silver dial? Is there no love for the Blue dial?
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Old 13 July 2019, 02:42 AM   #24
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Why the Silver dial? Is there no love for the Blue dial?
Because you cannot get that color in a 15500.
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Old 13 July 2019, 03:10 AM   #25
RolexZen
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I also prefer the 15400 dial and like the solid end of the seconds hand (I know nit picking).
I do, too, but only marginally. I prefer the new movement in the 15500, but only slightly more than marginally, so it's close.

Quote:
Originally Posted by bearxj86 View Post
Some say isn't it cleaner to not have the word "Automatic"? To me without it, the dial looks too sparse.
Yeah, some are bothered by the word "Automatic" and are happy it's gone. That really never bothers me on a watch unless the dial is already crowded. That's not the case on the 15400 or 15500.

As far as the dial looking too sparse, check out GB Man's wrist shot. Looks perfect to me.

Quote:
Originally Posted by bearxj86 View Post
...I would go 15400 and white dial.
So much love for the white dial, I think in large part because it's now gone. It's nice, but prior to the discontinuation, I don't think it was the most popular dial in the 15400ST lineup.

Quote:
Originally Posted by GB-man View Post
I think the 15400 will settle in below the 15500 by winter. I see the 15500 as a minor but welcome tweak similar to the 116520>116500
Beautiful!
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Old 13 July 2019, 03:12 AM   #26
nycwatch23
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Is the black harder to get than the white? How about the black vs. the grey?
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Old 13 July 2019, 04:08 AM   #27
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The 15500 dial looks bare. They need to add something on the bottom half of the dial
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Old 13 July 2019, 05:23 AM   #28
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The 15500 dial looks bare. They need to add something on the bottom half of the dial
Like what?
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Old 13 July 2019, 07:01 AM   #29
Bearxj86
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Like what?
Like the word "automatic"
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Old 13 July 2019, 07:20 AM   #30
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I think the 15500 dial looks clean. No need for the “automatic”. I believe the 15400 prices are higher as it is now discontinued. I’m guessing the 15400 will settle below the 15500
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