The long term “value” of a DJ

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Lots of talk these days about what Rolex will hold value the best, and some even saying a DJ will lose value. Well, if we’re talking about an immediate flip then yes that may be - sort of like breaking a mortgage early. But also important to consider that if you hold onto it long enough, Rolex MSRP increases will dictate what your watch is worth, and since these are only likely to rise there’s no reason a DJ should “lose value” over the long run. Look at the datejust watches from the 80s and 90s - these currently sell far below today’s MSRP for a DJ, but well above the MSRP from the time they were bought. So in fact there’s no financial loss at all and possibly even net gain. Sure, not professional model level, but still.

Just an interesting thought that come up the other day when chatting with someone with a 30 year old datejust. Kind of obvious but not something that’s routinely reminded on here. Here’s a link to rough estimate Rolex MSRP trends over the years: https://blog.crownandcaliber.com/rol...-watch-prices/

Anyways, not that I really care since I have no intention of ever selling my watch and since I purchased a DJ in the first place because I liked it best rather than value, but an interesting consideration when it comes to Rolex nonetheless. Funny, no matter whatever watch comes to my mind as the flavour of the day or week, I still think there’s none I’d rather have than my TT DJ.