Can Rolex be sued?

[Exploradori]

Genuine question: given the huge market manipulation that we have seen in the Rolex market, can the company be taken to court? I'm not a lawyer but I would really like to hear from people familiar with consumer protection laws in the different countries. I know that false advertising is prosecuted by the law. I know that discrimination is too. Not to talk about market manipulation.

It seems to me that the current state of the market has all this elements no? You see advertisements all around for watches that are not available. Or worse, not available to certain people but yes for others. You see non-authorized dealers manipulating the market, etc.

Can a case be made? Especially in the US/Europe? Honest intellectual discussion.