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8 May 2021, 07:03 AM | #13 |
"TRF" Member
Join Date: Apr 2012
Real Name: Fred
Location: Zurich
Posts: 2,697
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You can measure margin, i.e. how much people are willing to pay for your item relative to what it cost you to make, and by that standard, every big brand is overvalued. Even though less popular brands like VC and Lange are far better than more popular ones where people are thankful to pay list, if not premiums on top of that. But Etshell, with all due respect, there are few brands in the industry that do as well to really keep the art of the craft alive as VC. Whether or not they have built a couple too many boutiques in China can be debated, but I would argue the price to value ratio is still very much one of the best you’ll get with VC... unless of course you want the entire industry to be Torsti Laine, who, really, I have no idea how he pays the bills with how little he charges for his work.
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