Why do Rolex do such things ?

[CharlesN]

I have just got a book called..

Formula 1 Grand Prix , Season Review 2019.

It is published by Rolex.

It has photos of every race track with Rolex advertising everywhere.

It has an amazing amount of information about every race in the entire season and about Drivers, Teams, Cars and just about everything anybody could want to know.

Pictures of the cover and just one page showing some of the content available are below.

There is just one advert in the book and that is for a Daytona.

Why do Rolex do this ? The book is not widely available.

There is just one advert in the book.
The Daytona is not the biggest selling watch in the Rolex professional range.

So…. Why doesn’t Rolex do similar books for other sports that have a bigger following of watch model owners ….. Think Submariner and Sea-Dweller ?

Im sorry the pictures are poor quality ... I had to use my iPhone to take the pictures ... Not the best way I know.