Big Watches.......Another Perspective

[Tools]

With Rolex introduction into "big watches" lately in the form of block cases and the 41mm Day Date, the 41mm Datejust, and the rotund 43mm Deep Sea, it seems that there is a trend here.

Is Rolex on the right track here ?

Some may think so... others might not see things the same way... Indeed, even Pateks latest entry into the watch field is a respectable 38mm.

Here is what Philippe Stern, owner of Patek Philippe, says about the excesses in the watch market and the "jumbo watch trend."

"Every time a new model is developed, the key issues are its function as a measuring instrument and the need for easily legible indications. The silhouette of the movement and the integration of its functions within a reasonable diameter are the guiding factors as well, because despite the current trend toward ever bulkier wristwatches, Patek Philippe may not always meet the market's capricious aesthetic preferences, but Patek Philippe knows from 170 years of experience that lasting value can only be created with confidence in matters of style and with deep respect for the principles that define the heritage of watchmaking."

So, the new millenium is turning into an interesting fashion statement vs. horological tradition and sensibilities..

Which will win ?

Who's to say.

Is Rolex suddenly moving off their dime, but too little to late................or are they just introducing models that can be dropped at a moments notice and hedging their bets......... ?

It is it the economy, or just a coincidence that Rolex has lost 40 percent in sales since the introduction of their bulky block cases and gaudy pave' models ?