Rolex Business Model Change?

[msdaytona]

Hi everyone

Last year a SA at an AD said something that seemed odd at the time but as time passes I’m starting to believe it. He said that “Rolex has changed their business model. They want to focus on quality and being exclusive.”

Every AD nowadays says the same thing like a parrot “demand exceeds supply blah blah blah” when customers are looking to buy. I’m not believing that narrative. I really think that Rolex has changed their business model. They went from being customer-driven sales to AD-driven sales. What I mean by this is...pre-2021 customers would decide which model they will buy. They pick a model and buy it. Now, AD decides who gets to buy a Rolex hence AD-driven sale. Virtually every time a member posts an incoming the word that gets used a lot is “AD offered me x model”. By AD deciding who gets what they are effectively deciding on a certain of type customer that fits Rolex’s description of quality so maybe this is what the SA meant by quality...quality of customers. After all, ADs do not share how they allocate Rolexes. They have lists BS but we all know that they don’t follow it.

What do you guys think?