Panerai and Exploration?

[Subfiend]

This is from the new issue of Expedition News:

Mike Horn Pitches Panerai Watches - South African adventurer Mike Horn, who has paraglided the Peruvian Andes, bodyboarded from the Mont Blanc Glacier to the French Riviera, and riverboarded the length of the Amazon, is featured in an Oct. 15 New York Times advertising supplement pitching Panerai timepieces.

"A watch is one of the most important instruments that I take, because I use it for navigation and direction," he says. "I never take my watch off. As my watch is used as a navigational instrument in very cold environments, most watches stop altogether or lose time because the oil freezes."

Praising his specially made Panerai, Horn continues, "If my watch is off by 15 minutes, I can lose four or five degrees in the direction I'm going. Time is something that must not be wasted. When you are busy, time flies and when you open up your eyes, your life is over. Time makes me want to live."