Recent AD experience

[DadsWatch72]

I don't know why I go back to Image's Jewelers to look at the Rolex, but I do. I was in Elkhart visiting my watch in the bank when I decided to go to the AD since its within a couple of miles. I was looking in their showcase and talking with the smug salesman when I asked if they were getting a Deep Sea in any time soon. He said "We have one but its in the safe". I asked why they don't keep it in the showcase and he replied...."Rolex told us that we should keep the high end watches in the safe and its not acceptable to allow customers to handle them." Is this true? I showed interest in the watch and would think they would want to show any customer the watch that asked about it specifically.