New sub...already few dents on the chrome

[altoabb]

Hey guys, so I was given a brand new Sub 16610 for Christmas, and to my dismay, it already has a few little dents and scratches on the chrome sides (not sure of the official name for this part of the watch, but on either side of the face where the winder is, etc). I'm not even really sure how these might have happened in the first place, and though they're very small, I'm not looking forward to any more of this, as eventually they'd start becoming noticeable. Anything I can do to remedy this situation?

Also, if I have the sub serviced, can they remove these dents/scratches?