Rolex resting on their laurels

[Dr Rock]

Hi all!

I'm just putting this question into the ring for discussion: for the first 60 odd years Rolex were around, they were very active and inventive in the field of wristwatches, design, technical innovation etc. For the past 30 odd years have they really done anything? Or are they resting on their laurels, doing the odd tweak or so to their watches?

Obviously they sell all their watches, so sales aren't hurting and it could be said that there is no real place to go when you are at the top and also the market for timepieces is different to in the past, but I just thought I'd ask you more knowledgeable guys for an opinion

Fraser