"Those ain't Rolex diamonds... what the $%^& you done to that?"

[Yazo]

Not sure there are many (if any) Hip Hop fans that post here, but I was listening to some of Jay Z's old music from the late 90's the other day, and he says the line in the thread title.... so I did a bit of digging and it turns out Jay Z is a huge WIS. He has quite a few other references to Rolex's in his rhymes - "traded in the gold for the platinum Rolex's" etc - I just found that quite interesting. Also it turns out he's a big fan of AP, so much so, he created a line of watches with them:

We mentioned a couple of months ago that Damon Dash was starting his own watch line. Now ex-partner Jay-Z has partnered up with Swiss watchmaker Audemars Piguet. The watches will cost between $24,000 and $100,000. There is a limited edition of 100: 50 in stainless steel; 30 in rose gold; and 20 in platinum. Jay-Z has long been a fan of the brand, even including the name of the watch in the lyrics to one of his songs. Each watch also comes with a specially engraved iPod with Jay-Z's albums already uploaded to celebrate Jay-Z's ten years in the music business.

http://www.luxist.com/2005/04/19/jay...e-new-watches/

Here are a couple of pix:




Pretty cool!!