Rumor from AD

[ParisDakarBmw]

Yet again there is another "scoop" the AD shared with me today.

I was told that Rolex would be scaling back the production of stainless steel models, and producing more out of precious metal.

They explained that the SS models didn't fetch the desired prices, and the gold models would be more sought after.

I looked around at the inventory, and had a confused look on my face.

There are so many new models for every taste, and budget.

The smaller ladies models in stainless were made with many variations.

The turnograph, date just, explorer, submariner c, DSSD, and the list goes on. Those are only a few years from their Basel release. Why would they chop those from the line up?

I looked at every watch in the store again, and noticed plenty of rose gold models, white gold models, and also platinum. Stainless steel was surely a money maker compaired to the production cost. No precious metal keeps the cost low, while the prices increase on the sticker.

I didn't really know what to make of the comment, but hope Rolex doesn't abandon stainless steel any time soon.