What is the typical price mark-up by Rolex AD's?

[tictocChuck]

What is the typical price mark-up by Rolex AD's?

I haven't seen this discussed, unless it's considered taboo or as secret as the formula for Coca-Cola, but was wondering if anybody might have some ideas.

Logically the margins would increase from the basic all steel to the diamond encrusted platinum models. As it says on my official Rolex price list, "The retail prices are suggestions only, jewellers may sell for less."

This might make AD's squirm, but I see no harm in knowing the approximate percentage mark-up for us buyers. I respect the fact that AD's take a risk in bringing in a product into their inventory which may sit for months or even years, as well they have overhead costs.

Thanks to all. Cheers.