Tudor Watch evolution, a brief chronology

[Alcan]

Courtesy of the 2011 TUDOR catalogue:


1926
"The Tudor" brand was registered by the Swiss watchmaking company "Veuve de Phillipe Huther", on behalf of Hans Wilsdorf

1936
Hans Wilsdorf himself took over "The Tudor" brand

1946
The company "Montres Tudor SA" was established in Geneva on March 6th

1947
Launch of the TUDOR Oyster model

1948
First exclusively TUDOR advertising campaign

1952
Launch of the TUDOR Oyster Prince collection

1957
Launch of the TUDOR Advisor model

1964
Production (for 2 years only) of a TUDOR Prince Submariner for the US Navy

1969
Launch of the TUDOR Prince Submariner and TUDOR Prince Day-Date models

1970
Launch of the TUDOR Oysterdate Chronograph

1971 - 1977
TUDOR Oysterdate Chronograph

1977 - 1996
TUDOR Oysterdate Chronograph (Automatic Chrono Time)

1991
Launch of the TUDOR Monarch collection

1996 - 2006
TUDOR Prince Date Chronograph (Automatic-Chrono Time)

1999
Launch of the TUDOR Hydronaut collection

2007 International relaunch of the TUDOR brand with new products and a new communications campaign

2009
Presentation of the new range, with new TUDOR Hydronaut II, Tudor Hydronaut 1200, Tudor Glamour and TUDOR Grantour lines. TUDOR begins collaboration with Porsche Motorsports, as "Timing Partner". Launch of the campaign: "Designed for Performance, Engineered for Elegance"

2010
Launch of the new TUDOR Heritage Chrono and TUDOR Glamour Double Date models

2011
Presentation of the new TUDOR Heritage Advisor and TUDOR Fastrider Chronograph models. Presentation of the new TUDOR Grantour lione, introduction of the Chrono Fly-Back. Launch of the TUDOR Clair de Rose line. Launch of the campaign: "Watch your style".



Evolution of the dial:

The very first watched produced in the 1920's and 1930's simply bore the name TUDOR

1920/1930



It was around 1936 that a graphic symbol first appeared, the TUDOR rose, emblem of the long-reigning English dynasty to which the brand owes its name. The rose was shown on a shield, as if to symbolize the invincible union of strength and beauty.

1936/1947



In 1947, just a year after TUDOR was officially launched, the brand name on the dial was accompanied by the rose alone, highlighting TUDOR's consummate elegance and style.

1947/1965



Between 1969 and the present day, as the requirements of classical aesthetics were definitively met and TUDOR production focused increasingly on technical aspects, the rose disappeared from the shield, which remained on the dial in a prominent position, a powerful symbol of resistance and reliability.



1969/2011



Tudor has also evolved in its collaboration with motorsports: