Divine Number the Reason?

[Solar]

Mathmeticians point to phi, the number of the divine proportion.

Phi is: 1.618

Phi is said to appear in:
The proportions of the human body;
The proportions of many other animals;
Plants;
DNA;
The solar system;
Art and architecture;
Music;
Population growth;
The stock market;
The Bible and in theology.

The Greeks recognized it as a"dividing a line in the extreme and mean ratio", and reportedly built the pleasing lines of the Parthenon upon its 1.618 ratio.

The Renaissance artists knew it as the Divine Proportion and used it for beauty and balance in the design of architecture and used it for beauty and balance in the design of art, even giving balance to Da Vinci's "Last Supper" (see below).

It was used in the design of Notre Dame in Paris (see below)

Is the Rolex sport line designed with the use of Phi as the common denominator to create curves, balances and forms that are just pleasing to the eye? Another post recently made me think this, since the poster said he can look at his Rolex a thousand times, and never get tired of its lines. Me neither. So are the Rolex designers more clever than that?

Or is it just simple good luck on jewellry and timepieces?

Gotta stop reading mathmatical history.......................

Chris