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25 December 2007, 11:37 PM | #1 |
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Real Name: Steve
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Rolex Tool Watches In Business Suits
An elementary essay (for ezines)
Since the mid 1950’s Rolex has been making “tool watches”. These watches were designed for specific professional or adventurous tasks and/or pursuits. The classic style of such watches has lent themselves to be universally respected for their no-nonsense quality and timeless sophistication in even the most formal of occasions. Rolex produced a number of classic tool watch models that have uncompromisingly stood the test of time. For example, a Rolex Submariner made in say 1974 that retailed back then for around $500, would as a collectable today and an every day wearable watch, sell for around $5,000. The main Rolex tool watches are: (a) The Rolex “Submariner”; (b) The Rolex “Daytona”; (c) The Rolex “Sea Dweller”; (d) The Rolex “GMT-Master” and “GMT-Master II”; (e) The Rolex “Explorer” and “Explorer-II”; (f) The Rolex “Turn-O-Graph”; (g) The Rolex “Milgauss”; and (h) The Rolex “Yacht-Master”. Each of these models was exceptionally well marketed by Rolex, but ultimately all the marketing in the world will not make a product intrinsically worthy if it is not so. It is a testament to the quality of these watches that they have each become icons in their own right. These Rolex watches are constructed from high quality stainless steel. The watches are capable of resisting all the extremes that mother nature can dish out. Adventurers and professional such as divers, explorers, pilots, and servicemen relied day after day on a watch that could provide them accuracy, reliability and rugged good looks. Today, businessmen admire the same qualities of accuracy, dependability and no-nonsense results. A stainless steel Rolex tool watch today sits as comfortable on the wrist of a Wall Street stockbroker getting ready for the start of a days trading, as the same watch might be standard equipment for a fighter pilot at 30,000 feet or a deep sea diver 1,000 meters below the surface. Rolex make many watches, but their movements are rated to be 99.999% accurate per day and to perform at such accuracy for 24/7 for years (5) between service intervals. A Rolex movement is a micro machine, no batteries, no manual winding required, it is manufactured and assembled to comply with microscopic tolerances. Imagine being able to say your car could run 24/7 for 5 years without a service and still run as smoothly as day 1. Apart from a Rolex tool watch, I know of no mechanical device that was be used continuously 24/7 for 30 years and yield, in monetary terms, 10 times the initial purchase price. Although the name “Rolex” might unfairly have a connotation of the ‘Nuevo rich’, that is a throw away line proffered by those who have not experienced or who lack a complete understanding of the Rolex tool watch. Many watch collectors, after experiencing some of the exotic watch brands, that are far more expensive than Rolex, find themselves returning to Rolex tool watches in appreciation of the fundamental no-nonsense qualities of style and performance. Finally, the Rolex tool watch is no longer a male bastion. Business women are finding tool watches can be worn in a feminine but very professional way. This is especially true of vintage tool watches which provide a complimentary elegance and professional touch to the female persona. |
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