Income versus Watch Collection Value - Looking for Sound Guidence

[jot_]

Originally Posted by psv

Ah, greatest ad copy ever. This was something that DeBeers Diamond came up with and pushed all over the world. For some reason, it stuck in the US and have been used as a rule of thumb by American men for some decades.

Having been recently in the market for an engagement ring - that two month figure has turned into three months salary. Wonder how that happened...