Rolex NO ETA / TUDOR ETA .. I don't get it.

[applebook]

Originally Posted by powerfunk

What's prestigious about a watch movement being made 100% in-house? Lots of watch corporations are being pieced together so that they can claim their movements are "100% in-house" b

Which companies are you referring to? Who makes these false claims?

The obvious answer to your question is that you can't buy a watch with a Rolex movement for under a grand, while you CAN buy many watches with the same ETA movement as the Tudor for significantly less than what Tudor charges. What makes Tudor's ETA so special?

The question to this thread should be "why is Tudor charging a premium for their basic ETA watches?"