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Old 27 February 2008, 03:49 AM   #30
DJF881
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Join Date: Dec 2007
Location: New York
Posts: 248
I have to say, I don't place a huge emphasis on having everything painstakingly handcrafted, but there's something nice about a watch that is kind of exclusive.

Rolex and Omega are able to pioneer technological improvements in watchmaking because they can divert the cost of new machinery and R&D over a lot of watches, and they sell high-tech, extremely accurate watches as a result. But Vacheron and PP and AP are making watches that are really beautiful, painstakingly handcrafted, and legitimately rare.

I don't know if I'd covet those things in a stainless steel sports watch the way I might in a dress watch, and I would not pay a $4000 premium over something like a GMTIIC, which is a really cutting edge watch, for those qualities, especially since, to the extent my watch impresses people, I am more concerned with impressing women (who would recognize Rolex) than rich guys (who would recognize more exclusive watches). But realistically, if I weren't paying for it, I'd take an AP or a VC over a Rolex any day of the week.
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