Costco for engagement ring?

[stephentross]

Originally Posted by Rolex Dude

its a scary thing to see how much of an influence marketing can have on ones perception.

X's 3

While Rolex makes a fine watch, they have done perhaps the best job of any company in history in marketing what is in reality a mass produced product as a true luxury item.

Keep in mind that in luxury items, like high end watches, cost and price are rarely directly linked. This is true in everything luxury

I am finding it hard to believe you guys are all saying a diamond is a diamond and not a watch is a watch. What is the difference?