Come on, Rolex...wake the hell up and give us what WE want!!

[JJ Irani]

That's right all you tossers out there in Geneva. I've just got off the new Rolex website.

For Christ's sake give US what WE want.....and not what YOU fellas want to ram down our throats.

So what have we got out of Basel this year?

1. An over-the-top, pumped up Sea-Dweller with professional features too damned professional even for a professional!!

2. Superb new 41 mm Day-Date babies with mind-blowing aesthetics, but sadly waaaaaay out of reach for most of us.

3. Oyster Perpetual models that look so damn silly, they made even my grand-daughter look at them and scratch her little head.

4. White Gold (what they hell were they thinking ) Subs with an insipid blue that comes no where even close to the existing stunning blue of our beloved BLUESY!!

5. A Special Edition, pimped up, puny 34 mm Datejust - the kind Paris Hilton and the Playboy girls might lap up!!

For heaven's sake, Rolex....wake up to reality and starting looking after OUR needs.

JJ