Is branding bad?

[vh_bu98]

Almost every thing that is sold has some kind of branding. So is it bad to display a brand?

I recently visited my alma mater and purchased a sticker to put on the back windshield and a license plate frame. I am proud of my alma mater, but is it too much since I graduated 10 years ago?

How about this situation? I was at a BMW dealership today and almost bought a cap with the BMW logo on it. I thought, I wouldn't wear a hat with a Rolex logo so why would I wear a BMW logo? I also wanted to get a M shirt because I liked how it looked, but I thought wouldn't I be a poser since I don't own a M series. Of course I saw a really cool looking BMW gift set that has a key chain, money clip and business card holder but they all have the BMW logo. Do I really want to buy it just because it has the BMW rotunda?