AD prices?

[vruser]

Guys, I met a person who claims that he can buy a watch or two from a dealer at approx 50% retail. I am not going to buy from this character (first of all I don't even have money for a 50% sale at this point regardless, and I don't really trust him anyway) but it got me thinking: Do dealers mark up watches to something like this percentage (50%)? I ask out of curiosity, since I have no idea how much these guys are charged by Rolex! It sounds like BS to me, but then I'm no businessman so maybe this is normal for all products. (I'm not pointing any fingers at dealers either as everyone has to make a buck I know.)