Rolex or other high end "Clocks" in Cars

[Desibaba]

I work for a Lexus dealership and the General Manager of a BMW dealership came in today with his Rolls Royce Ghost. I was looking inside at all the high end luxurious materials that were used in this beautiful automobile and I wondered why don't we see high end luxury cars with clocks that say Audemars Piquet, Rolex, or Patek? I remember seeing a very old Cadillac that had a Cartier clock inside it but I'm not sure if it was factory or aftermarket.