I'm sorry, but you can't use or say that....

[Alcan]

....its Rolex's registered trademark:

Rolex
Oyster (be careful what you order at your next seafood bar)
Cerachrom
Cosmograph
Crownclasp
Datejust
Day-Date
Daytona (they might have a problem with this one)
Easylink
Everose
Explorer (those who actually explore will now be referred to as wanderers through the wilderness)
GMT Ice
GMT-Master
Goldust
Jubilee (didn't Queen Elizabeth have one of those a few years ago?)
Milgauss
Oysterclasp
Parachrom
Paraflex
Pearlmaster
Perpetual (Einstein is rolling over in his grave right now)
President (anybody notify Obama yet?)
Ringlock
Rolesium
Rolesor
Rolex DeepSea
Rolex Glidelock
Rolex Royal Black (that's a new one on me)
Rolex Royal Pink (I'm pretty sure I don't want to go there)
Sea-Dweller
Submariner (let's see you sell this idea to the US Navy)
Tridor
Triplock
Turn-O-Graph
Twinlock
Yacht-Master
Yacht-Master Regatta


It seems the only trademarked, copyrighted, homogenized, blended, protected word they didn't include in this list is UNOBTAINIUM, which is the material that most Rolex watches will be made from after their next round of price increases.