Why is buying a car so hard/insulting?

[mfer]

All the games are ridiculous. I really want to tell the salesman, "You know I'm not as dumb as you think I am." The "dealer add's" are ludicrous. The fake trade in values with inflated prices. Dealer saying "Oh that stuff you read on the internet isn't true."

Ok, I understand there is some BS out there, but edmunds, truecar, etc.

At the end of the day, he is agreeing with my price, but it just ticks me off. I don't think I'll buy from him, just b/c it is insulting.

Ok, I feel a little better now.