The Genius of Rolex Marketing?

[Saoirse32]

Originally Posted by Spartacus

I studied Rolex in my graduate program and I love strategy. I think people on this forum tend to have tunnel vision and rarely have an objective opinion.

Rolex is the Porsche of the watch world. They are not bait and switching like Apple with the constant model change. Apple 4, 4s, 5, 5s, 6 etc.

Rolex has also built their foundation on quality, materials (precious metals), longevity and an aspirational status. They make workhorse watches, with the best materials, and if you pay the price of entry you will, like a Porsche 911, have something that will last you a long time.

Think of elements like the white gold hands or use of platinum- other brands in the price range simply don't go this distance. And, talk about sticking to their guns, holding the Daytona, sub and gmt firm at 40mm, you have to tip your hat at that perfect strategy execution.

I agree EXCEPT the fact Porsche (sadly) is not an independent company anymore and Rolex still is.