Happiness Is a Warm Rolex

[BristolCavendish]

For countless baby-boomers (aka the youth of the late 1960s), the title of this thread was intended to go along with the melody from that Beatles song off the White Album. Feel free to hum along.

Based on the countless OPs in the Rolex General Discussion section regarding trading, flipping and upgrading (along with the endless 'Should I buy this one or that one?' inquiries), would it be safe to assume that some individuals (and perhaps a good number of them) are simply never going to be satisfied with anything in their Rolex arsenals?

There once was a time when a Rolex (along with a handful of other high-end watch brands) were viewed as long-term keepsakes and/or functional utility/dress accoutrements. Nowadays (as per the various forum threads) it seems that innumerable Rolex models are being acquired and disposed of with the frequency of speculative stocks.

The pre-eminent 'bag of wind' Dr. Phil might argue or ask if these ongoing Rolex acquisitions and disposals are simply material substitutes fulfilling other emotional needs (i.e. an individual sense of self-worth and outwardly projections of success). One thing is for certain, with all of this apparent 'horse-trading' going on, the ADs and GM-sellers will probably be around for awhile. The question is, has Rolex reached the tip of the bell curve in terms of its overall sales or will they someday be producing even more timepieces to meet the next generation's demand (if any)?