Brand new dayona not working

[BMess]

My dad bought a Daytona 116503 from a very respected NJ AD about 3 weeks ago. He wears the watch everyday as its his only watch. He takes it off at night when he sleeps and puts it in the box for about 6 hours. Otherwise its always on his wrist. About a week after he bought it he noticed around 2:00pm that it had stopped running. He called the AD and they said it needs to wound when its first purchased and he should stop by the store and they'll wind it properly. Two weeks later it stopped again while on his wrist. I have a call into the owner of the AD to find out what's going on. I'd like to request a new one as this watch is only 3 weeks old and still covered by Rolex's warranty. What do you all suggest I do about this?

One of the women who works at the AD told my dad that he needs to wind it everyday, but that's obviously not the case, correct?