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Reload this Page Kern points out Breitling is 4th largest swiss watch brand in USA, not China
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Old 7 March 2018, 07:08 AM   #1
breitlings
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Kern points out Breitling is 4th largest swiss watch brand in USA, not China
Somewhat surprising Kern pointed out that Breitling success in USA, 4th biggest luxury swiss watch seller, is diametrically opposed to their success in China. USA, invented airplanes, has a nostalgia for flying, in China aviation is negative. USA loves big bold watches, China doesn't, etc.

Interesting take and Kern mentions they have to cater to both markets even though they seem opposite.
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