Rolex - sacrificing one market for the sake of another?

[lecorsaire]

Originally Posted by [email protected]

We first saw it with the SkyDweller, a piece that people thought would never be introduced in SS, yet a few years later, here we are.

Today, a SS Pepsi that looks EXACTLY like the PM BLRO (source yourself an Oyster bracelet, and you've got a 1:1 copy).

No doubt, this alienates the PM crowd and would push them towards other (PP, AP) brands. I get that the SS customers must be ecstatic, but what about all the former PM customers?

This is coming from a SS customer interested in my first PM piece...it makes me second guess going after the DayDate, as they'll probably release one in SS soon enough.

The Day-Date will never be produced in SS. Mark my words. Now I don’t know about Oystersteel lol!

Seriously, the DD will never be produced in steel. It has always been Rolex’s flagship. Their iconic PM watch. The Sky-Dweller is only 6 years old. The DD is 62 and counting. It stands for success and steel just doesn’t cut it. They chose to release the Datejust in TT and SS and that’s how things will remain. The DD really killed 18k Datejust sales. They were still producing 116238s but I don’t know if this changed as of now.