Will Rolex ever go bankrupt?

[JJ Irani]

Originally Posted by GradyPhilpott

A Rolex watch is practically legal tender at almost every coordinate on Earth.

The economy might collapse, but the trade in Rolexes will continue.

Rolex can expand or contract its production as the market demands.

Anything can happen, but I don't see things getting so bad that Rolex would cease to exist.

It is my considered opinion that Rolex exists as it does today because it's what the people want.

Marine Lt. Gen. Victor Krulak was once asked why America needs a Marine Corps. His response was that America does not need a Marine Corps. America wants a Marine Corps.

Similarly, the world does not need Rolex. The world wants Rolex and Rolex has demonstrated the ability to deliver what the world wants.

Well said, buddy!!