Why On Earth Has Rolex Not Increased Prices in Six Years?

[Chiboy]

Obviously, I am speaking from a U.S. perspective, because I believe they have increased at least U.K. prices to adjust for Brexit currency fluctuations/devaluations. But this is a heck of a long time to keep prices static. It's not like they are selling computers where prices staying level is almost like prices increasing. They obviously are leaving a lot of money on the table as secondary prices for more and more watches are now higher than MSRP. This is like the Rolling Stones pricing their tickets at $50, knowing scalpers are selling them for far more. While Rolex may be owned by a charitable trust, it isn't like they are a charity trying to promote mechanical watch ownership around the globe. Explain!