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Rolex Advertising Strategy?

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2 June 2018, 06:19 AM	#1
JoseD "TRF" Member Join Date: Jun 2011 Location: Los Angeles Posts: 56	Rolex Advertising Strategy? I just logged on to washingtonpost.com and boom-- an ad for the new BLRO pops up front and center. What's the strategy here? Why is Rolex advertising a product that is almost impossible to get? Won't this cause frustration to none-WIS who inquire about this watch? I get it's all about building mystique, but this seems counterproductive.

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