Why On Earth Has Rolex Not Increased Prices in Six Years?

[Dirt]

Originally Posted by Chiboy

Obviously, I am speaking from a U.S. perspective, because I believe they have increased at least U.K. prices to adjust for Brexit currency fluctuations/devaluations. But this is a heck of a long time to keep prices static. It's not like they are selling computers where prices staying level is almost like prices increasing. They obviously are leaving a lot of money on the table as secondary prices for more and more watches are now higher than MSRP. This is like the Rolling Stones pricing their tickets at $50, knowing scalpers are selling them for far more. While Rolex may be owned by a charitable trust, it isn't like they are a charity trying to promote mechanical watch ownership around the globe. Explain!

If one wishes to pay over and above the recommended price. There are plenty of options to personally choose from

Just don't tip Rolex or the ADs off as to your intentions and leave the current pricing structure to the rest of us who choose to pay the recommended price through the ADs/Boutiques when buying new.