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jvd99 · 11 June 2018, 12:57 AM

Some on TRF suggest that the shortage is intentional by Rolex for a variety of speculative reasons, and a few say it is some kind of genius marketing master plan that is years ahead of its time. Nevertheless, when I walk into an AD and see an empty case, whether a WIS or just a curious potential customer off the street, it doesn’t look good. If Rolex wants to maintain its well earned reputation, have AD cases devoid of its best selling lines for years on end doesn’t seem like it would build the brand. To most people, it would appear Rolex doesn’t know what it’s doing or it’s an incompetent organization. Just my .02c

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11 June 2018, 12:57 AM	#15
jvd99 "TRF" Member Join Date: Mar 2018 Location: Chicago Burbs Posts: 143	Some on TRF suggest that the shortage is intentional by Rolex for a variety of speculative reasons, and a few say it is some kind of genius marketing master plan that is years ahead of its time. Nevertheless, when I walk into an AD and see an empty case, whether a WIS or just a curious potential customer off the street, it doesn’t look good. If Rolex wants to maintain its well earned reputation, have AD cases devoid of its best selling lines for years on end doesn’t seem like it would build the brand. To most people, it would appear Rolex doesn’t know what it’s doing or it’s an incompetent organization. Just my .02c

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