Rolex Warranty Card and Stickers on Watch

[californiadreamn]

Hi,

Yesterday I was about to purchase my grandson his 1st Rolex as a graduation gift from a local AD here in Texas. I do not think it's one of the hard to find, in high demand hot ones or anything like that, it's simply a new 41mm DateJust with a blue dial. The AD wanted to either take all the stickers off OR keep the warranty card in the store until after my grandson decided he really liked the configuration.

The other part is, even after my grandson sees it and decides he likes everything, the store rep said he still MUST take all the stickers off before the watch can leave the store. But he would register the watch and put the warranty card in the box at that time.

I decided not to purchase it there and left the store.

Is this the new norm, what am I missing?

If I purchase something I assume I will receive all the paperwork that goes with it and that I (or the person you are giving it to) would have the opportunity (and maybe even a little excitement) of peeling off the stickers and looking at everything one piece at a time.

It was absolutely clear that if I had it sized or engraved that it was not returnable. Why the restriction on the stickers and warranty card?