Rolex availability and gray market

[Juantxo]

I just visited the Govberg store in Philadelphia and was surprised to see the empty Rolex shelves. I mean, they have hardly any Rolex watches. The ones they have are mostly 36mm Dayjust or smaller, and a couple of yellow gold Day Date. They do have a beautiful white gold Submariner with blue dial and bezel.

I guess what I’m reading here is true, and this seems to be a generalized issue. I wonder, then, what is Rolex doing...? Is this a marketing move to make the brand more exclusive or are they controlling the flow of watches to the gray market...? I see no other reason why there is such a shortage of Rolex even in well known dealers such as Govberg.

All opinions and comments will be gratefully welcome. Thank you.