The real reason for the SS shortage: No real competition in the SS market

[Fleetlord]

Originally Posted by Wristwatcherboy

You are right, I apologise to Fleetlord. Just don’t like the thought of watch brands going under and people losing their jobs.

Apologies again, and thanks for your post and wise words!

It’s a passionate topic and I certainly would take no pleasure in seeing brands fail...I was pissed when Fortis went into bankruptcy..

My comments were truly coming from the side of concern. These other brands, which I too own multiple references from, just aren’t putting out a consistently competitive product in terms of design, price, promotion and distribution/production levels compared to Rolex. It’s really not even close at the moment and that lack of parity is a problem.

As Tyler mentioned I see the market in a realistic fashion, which unfortunately is as harsh and cold as I have ever seen it.

If a brand doesn’t have the right mix of exclusivity, retail price to market price ratio, value retention and effective promotion via multiple channels, it will essentially be ignored until something is adjusted, which unfortunately for those particular brands, is usually price. Discount it enough and somebody will finally buy it. In the luxury space, that is just nasty business...