Rolex really doing anything to put the brakes on Grey Market sales?

[zengineer]

Originally Posted by RHIII

The only way you can stifle the secondary market - is buying back unsold stock at some frequency.

Many high end brands do it. And it works.


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Buy it back from who? Of course this happens when sales are slow and a brand wants to avoid the stench of discounting but we don't have that situation. I don't understand how creating any form of increased demand makes any sense here...but maybe you could elaborate?