Stainless Steel Obsession a Fad (NOT AN INVESTMENT THREAD)

[mountainjogger]

Originally Posted by Fleetlord

It's very simple.

The overall market wants a luxury watch that can go from the beach to the boardroom without doing anything. SS Sports Rolex fit this perfectly. Gold watches have a perception of being too delicate and fancy...and that doesn't scream versatile.

Overall exclusivity now is not a function of whether they are crafted in PM or SS, but how available they are and what must be done to obtain one. The harder to obtain, the more exclusive = COOLER.

Combine this with the low key retail price that SS offers. This allows for strong value retention or even appreciation. The hypebeast market LOVES an $8500 watch, that is "worth" $11,500 and YOU can't have it. Sooooooo cool and on trend.

Now there are a few PM references that do this, but the cost of entry is high to begin with, so depreciation is far more common, which is decidedly UNCOOL.

For me, I just like stainless better. But I think you nailed the public demand for SS.