The real reason for Rolex scarcity

[Seibei]

Just read this article and all will become clear:

https://www.theguardian.com/business...richest-people

To put it simply there are more rich people in the world than ever before, their numbers are increasing and Rolex is not increasing production.

From the article:

"The bank’s annual wealth survey found there were 100 million Chinese people among the world’s top 10% of richest people, compared with 99 million in the US."

The number of wealthy people in China is increasing at a rapid rate. If 10% of these 100 million rich Chinese want a Rolex, they need 10 million Rolex watches. Rolex makes 800.000 watches a year. Many of these are not that hot/desirable. You can do the math...

So, there is no grand conspiracy. There is no organization hoovering up Rolex watches, cornering the market and pumping up prices. There are simply more people than ever able to buy a Rolex watch and demand is far ahead of supply.

Unless Rolex ramps up production by an order of magnitude this situation is unlikely to change. There is no reason to expect the number of wealthy people will decrease.

Conclusion. If you want a Rolex watch buy it now. It is not going to become any cheaper or easier to get in the foreseeable future.