People don't know nothing about Rolex...

[Yess]

I think the same principle applies to all Rolex (indeed almost any luxury good). You're not getting value for money, they're all mass produced. But that's not why you're buying it.

I also want to pass my Rolex(s) on to younger members of my family. They will know what a Rolex is, even if it is cursory. Passing on a Casio would have less appeal in my eyes - and probably theirs!