Has Rolex used this time to re-think it’s 2020 releases?

[GMT Aviator]

This is a question I’ve been pondering over the last month or so since shut-down.

Considering the shift in landscape that’s taken place over the last couple of months, have Rolex used this time off to maybe hold back on a release they would have launched this year, or even propose something new that may not have been on their original intended release prior to the pandemic?

This could be something as simple as offering the CHNR on a jubilee where prior to this it wasn’t a possibility for example. Or maybe deciding to release a SS Day Date?

I’m not talking a complete reference from the ground up that didn’t even exist 2 months ago, but maybe offerings on things they already produce that could easily be integrated into existed tooling and production.

This maybe the time to make those tweaks they know we’ve all been asking for that previously they may never have considered, but now would make good marketing sense with a potential drop in sales over the coming months and years.