Well this could explain the Habdookie and Leica co-marketing placement fit...

[Chewbacca]

A Letter from the New President
Dear Leica Family,

It is with the utmost excitement and honor to introduce myself as President of Leica Camera North America.

There are great shoes to fill with the departure of my predecessor Roger Horn, who has so graciously guided me throughout the past few months as we eased into this transition. His boundless legacy and passion will undoubtedly be a part of the Leica footprint forever.

Leica Camera is a brand that I have very much admired for many years, for its trailblazing technology, treasured community bond, commitment to the essentials and iconic history. With 30 years of experience in the luxury accessories sector at Montblanc North America, Christian Dior Watches, Breguet, and Swatch Group, I hope to use my past learnings to support Leica’s growth and evolution. I look forward to continuing Leica’s unrivaled leadership in the world of optics and am committed to the Leica team and all those who trust Leica to express their unique visual stories.

As our respected Head of Optical Design Peter Karbe states, “The M-System educates photographers. It’s like trying to write with a fountain pen. Using the fountain pen is not easy at the beginning. But once you’ve learned how to use it, you don’t want to write any other way.” With an appreciation for tools that inspire and expand the capabilities of expression, I look forward to fostering your visual story through the next chapter of our collective Leica journey.

With Kind Regards,
Mike Giannattasio


https://us.leica-camera.com/World-of...SA/2020/Mike_G