Why the Submariner should cost $980

[Guybrush]

This is very scientific--try to keep up. I've just been offered a Sea Dweller by my AD at (of course) msrp, which is $12,600. The watch is rated to 12,800 feet. That shakes out to roughly $0.98 per foot of water resistance. Thusly, apply the same logic to the Submariner, and you arrive at $980. I plan to suggest this pricing scheme to Rolex. Will keep you posted.

In all seriousness, as excited as I am to be offered any ss sports model (a first for me!), I think I'm going to decline this one and hold out for the 43mm or a Sub (any config) whichever comes first. This is too much watch for me---both physically and monetarily, not that the 43 is much less. Hopefully that also signals to the AD that I'm not just looking to flip something.

Some other lucky buyer can harpoon this sea creature. I don't think they'll have any trouble moving it.